A spokesman for the channel stated the lesbian couple’s P.D.A. Violated its policies. Hallmark would not reject a comparable advertisement featuring an opposite-sex couple.
The Hallmark Channel pulled four TV adverts featuring brides kissing one another on Thursday after a targeted campaign by a group that is conservative.
Expected to describe why the adverts have been rejected, a member of staff of Hallmark’s moms and dad business stated the channel failed to accept advertisements “that are deemed controversial, ” based on a message change distributed to the newest York circumstances. A spokesman for Hallmark stated the women’s “public shows of affection” violated the channel’s policies, but he declined to touch upon why a almost identical advertisement featuring a wedding couple kissing wasn’t refused.